The DENNY bike was about returning the rider to those early days of carefree riding. Inspired by the diverse community and unpredictability of Seattle, DENNY—through auto-shifting, electric assist, smart lighting and an integrated lock—is the most integrated an intuitive biking experience for urban riders.
DENNY is the "all in" cycling solution that meets security, safety and convenience needs of urban riders, removing the barriers to becoming an "everyday rider".
Client: Oregon Manifest
Role: Creative direction, project leadership, concept generation, press, marketing, brand, art direction
Project Scope: User experience design, industrial design, brand, identity, functional prototype, press assets
Awards: Oregon Manifest, IDEA, Spark