Reinvented an American icon.
Both technology companies and carmakers are vividly imagining the future of autonomous vehicles. But what about the commutes of our kids? Hannah was a conceptual reinvention of the iconic yellow school bus for the age of autonomy.
Hannah vehicles operate point-to-point, picking up every kid directly in front of their residence. They're able to do this because they are palindromic, which allows them to move forward and backward seamlessly. And when they’re not transporting kids—which, is actually most of the time—Hannah vehicles use standardized inserts to double as roving Amazon hubs, Starbucks kiosks, and much more.
Client: TEAGUE
Role: Creative direction, project leadership, concept generation, press, brand, art direction
Project Scope: User experience design, industrial design, brand, identity, press assets
Press: Wired, FastCompany